Built around your brand, validated before they speak.
Each synthetic segment is modelled from your category and your markets, built on top of your existing know-how and research library. It runs through 16 validation checks, from demographic fidelity to predictive accuracy, and is only released once it passes 85% accuracy.
- Segments exist only in relation to your brand,
never generic personas - Multi-market, multi-language, consistent over time
- Grounded in the research you already own
Ask anything. Follow up on everything.
We have no doubt that you have so many questions that come up during the day that you would have loved to ask your customers, well now that's possible anytime, anywhere. Ask them a direct question, experience, visual, video, product...
- Upload images, video, copy or URLs as stimulus
- Ask the same question across every segment and market
- Every interview is saved and searchable for the whole team
Put your segments in one room. Let them agree or disagree.
An AI moderator runs the session from your discussion guide: it asks, probes, redirects and keeps the conversation honest. Your synthetic customers react to each other the way people do: agreeing, pushing back, changing their minds. Where they split is where your finding is.
- Participants from any mix of segments and markets
- Jump in as a second moderator at any point
- Transcript, tension map and key quotes delivered at the end
From what they said to what you should do.
The Strategist reads every interview and focus group in your workspace. Ask it to synthesise: it surfaces findings, names the tension underneath them and proposes a strategic direction you can pressure-test with the same customers.
Ideas grounded in evidence, tested before they leave the room.
Turn a strategic direction into concepts, claims, messages and activation ideas by channel, then put each one straight back in front of the segments that inspired it. Keep what lands. Kill what doesn't. Nothing leaves the workspace untested.
From the CMO to the agency, everyone sits with the customer.
One shared workspace per brand. Every question, answer, finding and decision is visible to the whole team (brand, insights, creative, agency) so learning compounds every day instead of once a quarter.
- Pin findings, comment on transcripts, tag decisions
- Invite agencies with scoped access